It’s not every day that a renowned brand announces the launch of a new start-up, however that’s exactly what just happened. Jaguar Land Rover has announced the launch of a new technology start-up called InMotion.
Both Jaguar and Land Rover have been around for a long time before they officially merged. With rich histories that go all the way back to the early 20th century, it’s very fascinating to see the brand embark on a new venture.
Instead of trying to mimic the market, the brand is taking a unique approach in order to develop transportation and travel solutions in the form of apps.
There’s no denying that technology has changed greatly in the recent years. Everything seems to be moving online and connectivity plays a very important role in the development of new vehicles.
InMotion will be based in London and employ 30 people. Although the company will officially be owned by Jaguar Land Rover, according to reports it will be run independently front the brand as its very own entity.
More Jaguar news here.
Reportedly, the start-up will focus on a variety of different car technologies, including this like the Internet of Things.
The brand revealed that technologies developed by the start-up won’t be exclusive to Jaguar Land Rover customers, in fact InMotion will offer its services to the industry as a whole.
It’s exciting to see this new and exciting approach to car technology. Manufacturers typically work with brands on developing unique technologies meant only to appear on their own vehicles. Developing technologies and offering them to the whole industry, on the other hand, is a fresh approach that has a lot of potential to make a difference.
The car industry will forever continue to evolve and transform based on technological advancements, trends and demand, so it’s going to be interesting to see whether InMotion will have an impact or not.
Although it hasn’t yet been revealed when we can expect some further news, the brand has revealed in a statement that it’s going to be in a matter of months rather than years.
What do you think about the announcement? Do you think it’s a good idea or are you not completely sold on the concept? Let us know in the comments or drop us a quick line.